personal sovereignty

Being Afraid and Doing it Anyway…Not Anymore

It was my mantra for years. Being afraid and doing it anyway.

It was even the tag line of my first blog. (That’s some serious wayback shizz. You can check it out here if you want to meet a previous incarnation of me.)

It was what was true for me. I was terrified. And, not only doing it anyway, but using fear as the primary motivator to propel me forward.

It was exhausting.

And, I’m not doing it anymore.

That’s the good news. I finally feel ready to break up with fear as my trusty companion.

eing Afraid and Doing it Anyway…Not Anymore

The maybe not so good news (at least from a business perspective) is that I haven’t yet fully connected with what it means to be motivated based on anything other than fear.

I mean I know that love is the answer. But I’m still learning to sense when I’m making decisions based on love and when it’s fear disguised as love.

Normally, this time of year, I’d be running a Black Friday/Cyber Monday sale, driven by the fear of running out of money, if I didn’t.

This year though, as you can see, I didn’t do it over here at Eyes Wide Open.

I let the opportunity for a sale pass. Even though I knew we’d make great money on it because there’s pent up demand for LIFT and Money Map, especially at this time of the year, when there are tax decisions to be made before year end.

But, I’m re-orienting my internal motivator — no more fear of missing out, no more fear of not enough, no more fear that something’s wrong.

Yes, it takes more time. (Fear forces fast action, without fear driving me, I notice I’m way more patient and slow.)

Yes, I have to be willing to sit with more of my feelings and emotions. (In the past, I’d take action to avoid the feelings).

And, it’s so worth it.

Instead, I took the energy I would have put into that and built a website to archive and create a history of the first-hand accounts of people’s time at Standing Rock. Without this archive, much of this history would be lost to the perpetual scroll of the Facebook feed.

You can read the reports here.

Plus, I got a week in with my family by blood (you can see us all here) and a night in with some of my chosen family.

Now, back at home in Boulder and ready to discover more about the choices I make when I’m not motivated by fear.

To your eyes (and heart) wide open life and income,

Ali

PS — Do you notice that fear is also your trust companion/primary motivator? Or have you transcended that? And, if so, what motivates you now? (And please don’t just tell me desire — because then I’ll have to ask, how do you know that desire isn’t motivated by fear? Go deeper if you are going to post in the comments. Thanks!)

A staying home experiment, 747 on the Playa, + enrolling high end clients (so much to say!!)

Consider today’s post a long overdue catch up with you.
Yes, you heard from me the last couple of week’s about Marisa’s Experience Product
Formula, but that’s not the same as a good ole’ Love Letter straight from my heart to yours.
This is that.
I’m now about ten days back from Burning Man, and finally think I’ve caught up on my
sleep.
A staying home experiment, 747
I was supposed to travel for the next two weeks, a week in Esalen and then another week
in LA for an Evolutionary Priestess Training, and I decided to cancel it all. I’m even considering
the possibility of a longer-term no travel commitment, to see what would happen if I relaxed
more into being here. You can read about more about my inquiry and talk with me about it
here, if you have thoughts.
This year, Burning Man was more of a family reunion/work trip than an exciting adventure
into the Desert. Sounds kind of strange to think of Burning Man as a work trip, but in some
ways that’s what it was — an opportunity to link up with community folk I don’t see all the time
and to converge and dream into what’s next.
I flew in and out, so minimal travel time, and was there only Sunday until Friday, early am.
I only slept about ten hours in all that time, so I got the full experience for sure, but it was
different this year.
Honestly, there wasn’t even a whole lot of dreaming into what’s next because what’s next
seems to be already happening. You can watch a video of me dreaming with Stephen Brooks
at Burning Man last year, here.
And, all that we dreamed into is in process now. Amazing.
Before leaving, I had a Human Design reading update with a new friend, Karen McMullen
and she reminded me that more than most people, my job is to sit back and wait to respond,
see what shows up and not push in, leading with my own ideas.
Oh, it’s such a challenge for me, but when I do it, I do get big rewards.
Most recently, I got called in to resolve a conflict between two business partners that felt so
good for me to work on, it seriously has me questioning whether it’s time to make even more
space for me to get back to the roots of my 1:1 work, as a lawyer, but far more than a lawyer,
really.
At Burning Man, one of those was that I got to meet the creator of the Big Imagination Project,
Ken Feldman.
Ken dreamed of bringing a 747 to the Playa. And while I have mixed feelings about why that’s
valuable, and the amount of resources it costs, including Ken’s energy (!), meeting Ken was a
great reminder of why dreaming big is so important, even when you have no idea what or how
you will get there.
You can read about the project (and even contribute to it) here.
It seems silly, right? I kind of thought so.
But, when you see it and experience it on this remote strip of Burning Man Desert, it helps to
remember that truly anything is possible when we use our creativity, our community and our
resourcefulness — the best investments we can possibly grow in these curious financial times.
Next week, I’ll share with you another project that has truly blown me away, the creation of the
Camp Mystic Art Car — the Mystic Flyer.
In the meantime, something important for you, if you are ready for a meaningful shift in your
income model …
My dear friend and past client, Elizabeth Purvis, teaches women (and men in touch with their
inner Goddess) how to turn their service offerings into high-end packages that clients love.
In fact, one of our Eyes Wide Open members has already shifted her offerings just as a result
of what Elizabeth is teaching in her free educational series that she has out right now, and will
likely never offer again, as she is shifting her focus for next year.
So, if you are ready to shift into packaging your services into high-end offers (instead of hourly,
or one-off transactions), download and watch Elizabeth’s teachings right here OR download them
and save them for later, when you will be ready.

Okay, I think that’s enough for now!

I’ve got a huge day ahead of me – we just let go of the sales and marketing director at NLBM AND
my marketing manager is out with salmonella poisoning. Plus, I coach lawyers back to back this afternoon.

So, I guess it’s a good thing I stayed home this week, eh!?!
To your eyes and heart wide open life and income,
Ali
PS — If you only get one things from this email, go download Elizabeth’s 7 Steps to a Sold-Out High End
Program if you are ready to package your services into high end offerings your clients love. It’s the fastest
path to increasing your income and one of our Eyes Wide Open members already implemented it and
put it into action with just what Elizabeth is teaching in this free series.

This business model saved my booty (+ pics from NYC!)

I’m glad so many of you have been helped by my recent series on
lifestyle practice,legacy business, how to know where you are
on the path and what’s right for you.

You can get caught up on the past posts here:

The first step to master in business — lifestyle.

From lifestyle business to legacy business — is it
really for you? 
Today, I want to share with you the business model that has been,
hands down, the single best one for me — both on the lifestyle side
and with the greatest hope for legacy (still locking in that part).
The business model I love the most is a recurring revenue
model. And having it in place totally saved my ass.
Back in 2010-2012 when I began the stage of my greatest
transformation (read: was totally losing my shit and questioning
everything), I needed to completely stop doing pretty much
anything business related for about 18 months.
I had to discover the 100% authentic truth of myself completely
separate from any money motivation.
That meant no more private client work for a while.
That meant no more selling products and programs.
And yet, I still had a family to support.
Gratefully, by that point, I had developed a recurring revenue
model that would continue to provide me and my family with
enough income to live, minimally, on my farm, while I found myself.
By that point, I had developed enough content that my members
happily paid the business I had created $197-$497/mo in recurring
revenue every month without me having to create anything new.
That income was enough to support a small team and my family
while I figured my shit out.
Whats funny is that I wasn’t sure I would ever want to create anything
new for the members of that business again, but coming out the
other side of that 18-month break, I was completely energized
to re-build and now it’s the foundation of the legacy business I
am creating to last forever.
I’ll share more of the story with you tomorrow.
In the meantime, if you’d like to learn the model yourself from the
guy who is literally the best in the business (and who I wish
I had learned directly from myself way back then — maybe the
business would already be a legacy business by now), now you
can and you don’t need to pay the $5,000/per person he’s charged
for his in-person workshops in the past.

He’s created a super cool free online workshop to teach you the model
and you can get it right here:

You can learn the recurring revenue business model and whether
it’s right for you here
.
Over the next few days, I’ll share more of my lifestyle and
legacy business building stories.
If you have questions that you’d love to see me focus on
hit reply (or if you are reading this on the blog or Facebook)
post in the comments.
Love beyond,
Ali
PS — I’m in NYC this week with my daughter. She’s been
here for 9 weeks for the Hip Hop Dance Intensive she’s
been attending and this weekend is the big performance.

This business model saved my booty (+ pics from NYC!)

While I’m here I got to hang out with Selena Soo, creator
of the program, Impacting Millions and PR-maven to the
leaders of our industry, like Kimra Luna.
She reminded me that these stories of my long history in
this interesting online business industry may not be traditional
media worthy, but they do help those of you up and comers
so much to find your way along the path of aligning your life
and income.
So, I’ll keep telling them.
Finally, I got to meet with one of my long-time lawyer members,
Erach Screwvala, who has been in my membership program
for 2.5 years and I’m excited to support him in taking his law
practice even higher in the years to come.
This business model saved my booty (+ pics from NYC!)
Best, best, best part is that I still got to serve my members
and love them up throughout my travels because of the
systems and team I’ve built to support it all.

It’s been a lot of work, but so so so worth it.

I can see legacy at the end of this tunnel!

If you want to invest your time, energy, attention and

 

How my $100,000 tax bill helps you

The year was 2006 and I had hit a $1,000,000 in revenue for the first time. As you can imagine, I was thrilled to have reached that magic business number that so many strive for, but part of me was terrified because I knew that I had done it with a broken business foundation and at some point that would catch up with me.

You see, I hit a million in revenue by focusing all my energy on sales and marketing.

Even though I was a lawyer, I didn’t have my legal, insurance, financial and tax systems lined up. And, truth be told, I didn’t even really know what I needed to have in place.

How my $100,000 tax bill helps you

If you’d like, watch a video where I share each of the $1,000,000 worth of mistakes that made up my broken business foundation and how I fixed them one by one, you can check it out here.

I knew I would be facing a big tax bill in April of 2007, but I didn’t think much about it as I was so focused on the sales and marketing side of my business and, frankly, I didn’t really know there was anything I could do about it.

Each month, my bookkeeper would put reports on my chair and I would glance at them, but I didn’t really know what I was looking at or what I was looking for, so I just tossed them into the stack of papers on my desk to look at later. Of course, later never came.

The big, bad news came a few months later when my CPA contacted me and told me that I had $105,000 due to the IRS that year. $105,000 that I didn’t have.

I had to take out a loan to pay my taxes. Back in 2007, taking out a loan was fairly simple as the banks were lending and I had a great credit score, so I did it, but it hurt.

And, today, getting a loan isn’t quite so easy. (If you have a big tax bill you can’t pay this year and you cannot get a loan to pay it, look into payment plans with the IRS — they’ll loan you the money. Or consider whether you may need to work with someone to negotiate down your tax debt. Via our Eyes Wide Open membership, we have trusted providers who can do this for you.)

The worst part was that once I made the commitment to get my legal, insurance, financial and tax systems handled and learn what I didn’t know about how to build a solid foundation beneath my business, I discovered I could have decreased my tax bill by at least $50,000, if I had planned in advance.

That would have been an additional $50,000 in my pocket, which I could have used for my kids’ private school tuition, a trip to Bali with the family, or re-invested back into the business.

But, back then, I didn’t even know how to ask my accountant the right questions. And I knew my bookkeeper wasn’t handling things the right way, but I didn’t know what handling things the right way even meant. So, I paid big time. (We’ll be offering a training for our members later this year on how to work with your bookkeeper the eyes wide open way, watch for it.)

For those of you who are facing a big tax payment this April, first of all congratulations. I say congratulations because it means you have figured out how to bring in the money. That’s great news and before you go beating yourself up for overpaying the IRS, congratulate yourself for knowing that you’ve got one of the hardest parts of business down — bringing in the cash flow.

Now, commit to doing things differently next year. If you want to keep bringing in the big money, it’s time to learn how to create the foundation to hold it all, otherwise, you’ll be likely to lose it just like I did and have to start over from scratch. Stay tuned here for some resources we’ll be sharing with you next week to support you.

Or start here and watch my video on the $1,000,000 worth of mistakes I made while building my businesses the first go round.

If you are ignoring your taxes or getting a refund this year (because you are still a W-2 employee), it’s time to make a shift and start focusing on how you can step up your personal responsibility for how you earn your income and what you do with the money, when you do.

Ignorance is not bliss. You can step into personal sovereignty and full control over your financial future by implementing the entrepreneurial principles we teach here at Eyes Wide Open (even if you do work for someone else).

I want that for you. And I know you can have it, if you choose to build your life and income awake, aware and on your own terms — with your eyes wide open.

For years, I built my life and business with my eyes squeezed shut, ignoring so much of what I knew was an issue because I couldn’t face it. I didn’t know how to face it. Simply, I was scared.

That’s why I’ve created Eyes Wide Open … to support you in learning, growing and evolving by facing the scariest parts of life and business with open eyes and an open heart. It’s all here for you.

With love beyond the beyond,

Ali

PS — soon I’ll share with you what happened when I had a big tax audit in 2007 and how I handled it in such a way that I ended up building my second million dollar business as a result. Yep, I turned a terrifying tax audit into a million dollar business. If you want to hear how, make sure to read tomorrow’s post.

Tax refund, big payment or ignoring it altogether? My best strategies…

Tax time here in the US is just around the corner and you are either excited to be expecting (or have already received) a refund, stressed about paying or perhaps you are ignoring it altogether.

You can e-mail into alexis@eyeswideopenlife.com to let me know which category you are in and I’ll hit you back with some guidance specific to your situation.

My personal tax story is instructive for you, no matter which category you fall into.

I’ll be sharing some details over right here, so keep an eye out for my tax time insights.  Most importantly, I’ll be sharing the story of how I ended up with an unexpected $100,000 tax bill and how I handled it. Plus, what I did after I was audited that built me a $1,000,000+ business. Seriously, this is huge and applies in many areas of your life.

Today though, I want to share some tax time tips that could help you immediately:

 

  1. Tax time can be a wake up call to approach your finances with eyes wide open: see it that way and grow your income in alignment with your life.

Looking at the numbers of my life and business was terrifying for years. Rather than paying attention (which felt either obsessive or overwhelming), I decided I would just make more money so I didn’t have to really pay attention.  

That’s one strategy I see a lot of entrepreneurs who are scared of their numbers using and while it can work for a while, it will ultimately backfire on you and result in extremely costly mistakes, as it did for me.

The other option I see people using is to just ignore tax time altogether by making so little that filing taxes isn’t necessary.

Either of these options is not in alignment with the truth of who you are. Making so little that filing taxes isn’t necessary or making so much that you think you can just pay in advance for your mistakes are both avoidance strategies that take you away from the truth.

Face your taxes with eyes wide open, with regular monthly meetings with your bookkeeper (or yourself if you don’t have a bookkeeper yet), reconcile your books, categorize your expenses properly each month, and review your profit and loss — those are recipes for success.

If you don’t know how to do these things, hit reply and let us know. If there’s enough interest we’ll create a training.

There was a time I didn’t know how to do these things, so I just avoided it.  

Today, I have clean and clear systems to manage my financials that allow me to look clearly, use my numbers to tell the story of my business so I can make wise decisions and I can relax knowing I’m earning what I need, when I need it, on demand and there’s no tax time scrambling anymore.

 

  1. Use your refund wisely to invest in resources that create more in the world.

The other day, I supported one of my on-site team members to get his taxes done. He was going to go to H&R Block and they told him it would cost him $100 to do his taxes plus he would owe $300+ (because he is a 1099 independent contractor with us and that means he has to pay all of the taxes himself on his income).

I used Turbo Tax and deducted some of his expenses for him. We ended up getting him a $300+ refund from the taxes he paid via his W-2 job.

So I asked him, how are you going to use this money?

He told me he was going to buy parts for his car so he could make it even more tricked out.

A part of me cried inside. That’s consumerism at it’s finest.

Investing in tricking out his car isn’t going to create more of anything in his life or the world.

Instead, he could be using the money to invest in gaining a new skill that he will be able to use in service to creating more in the world.

I invite you right now to consider where you might be using your resources to consume more rather than to create more and what you can do to shift that with your very next investment, especially your tax time refund, if you are getting one.

 

  1. Don’t beat yourself up, rather commit to make changes and learn, grow and evolve.

Remember, we learn by making mistakes. Every challenge (including the challenge of managing the financials of your life with your eyes wide open) is your greatest opportunity to be more of who you really are. And you get to choose that in each moment.

Don’t beat yourself up. Trust that you are being shown exactly what you need to learn next. Our purpose here at Eyes Wide Open is to lovingly support you to see what you may have been missing up until now.

I hope these tax time tips have showed you how you can use even the most practical of life experiences to expand your consciousness and live your life awake, aware and on your terms.

With eyes and heart wide open,

Ali

 

PS — We started our Enough Course yesterday, April 6th. Everyone who attended had huge ah-ha’s and breakthroughs on their own awareness of what they have and what they actually need to have the life they really want. It’s not too late to join us for the rest of the sessions. If you would like to consider whether it’s right for you, send us a note (alexis@eyeswideopenlife.com) and let us know so we can send you a recording of the first session and you can check it out and see if it’s your right next step.

The Bad Advice About Credit That’s Kept You Stuck

I’m a little riled up as I write this.

I’m part of a private Facebook group and someone posted a request for guidance about taking out a business loan to support the next evolution of her business.

The immediate response she got back from 4 people was don’t take out loans for your business, don’t go into debt, and no debt = freedom.

This is the exact thinking that keeps so many people, maybe you, stuck in work they don’t love, chasing false financial freedom and wondering why they don’t have the lives they want.

Debt is not the source of your slavery.

Credit is a gift.

Used wisely, it can and will finance your learning, growth and evolution. And it can support you to create far more in the world than you can without resources.

In fact, part of the reason most of our country’s wealth is captured and held by the 1% while the rest get poorer and poorer is because we’ve been conditioned into focusing on saving instead of on leveraging debt and other resources to invest in ourselves and creating more wisely.

If you would love support with accessing credit and using it wisely, hit reply and let us know. We’re currently planning our next training on accessing and using credit with joy and we would love to know your biggest questions about this topic.

To your eyes wide open life,

Ali

PS — Tell me your story of using credit and being in debt by hitting reply so I can help you take your next steps beyond fear and conditioning. Better yet, give this one some thought and then tell me what came through: if you had access to $50,000 of credit at 0% for a year, how would you use it? What would you invest in? What would you create?