engaging clients

A staying home experiment, 747 on the Playa, + enrolling high end clients (so much to say!!)

Consider today’s post a long overdue catch up with you.
Yes, you heard from me the last couple of week’s about Marisa’s Experience Product
Formula, but that’s not the same as a good ole’ Love Letter straight from my heart to yours.
This is that.
I’m now about ten days back from Burning Man, and finally think I’ve caught up on my
sleep.
A staying home experiment, 747
I was supposed to travel for the next two weeks, a week in Esalen and then another week
in LA for an Evolutionary Priestess Training, and I decided to cancel it all. I’m even considering
the possibility of a longer-term no travel commitment, to see what would happen if I relaxed
more into being here. You can read about more about my inquiry and talk with me about it
here, if you have thoughts.
This year, Burning Man was more of a family reunion/work trip than an exciting adventure
into the Desert. Sounds kind of strange to think of Burning Man as a work trip, but in some
ways that’s what it was — an opportunity to link up with community folk I don’t see all the time
and to converge and dream into what’s next.
I flew in and out, so minimal travel time, and was there only Sunday until Friday, early am.
I only slept about ten hours in all that time, so I got the full experience for sure, but it was
different this year.
Honestly, there wasn’t even a whole lot of dreaming into what’s next because what’s next
seems to be already happening. You can watch a video of me dreaming with Stephen Brooks
at Burning Man last year, here.
And, all that we dreamed into is in process now. Amazing.
Before leaving, I had a Human Design reading update with a new friend, Karen McMullen
and she reminded me that more than most people, my job is to sit back and wait to respond,
see what shows up and not push in, leading with my own ideas.
Oh, it’s such a challenge for me, but when I do it, I do get big rewards.
Most recently, I got called in to resolve a conflict between two business partners that felt so
good for me to work on, it seriously has me questioning whether it’s time to make even more
space for me to get back to the roots of my 1:1 work, as a lawyer, but far more than a lawyer,
really.
At Burning Man, one of those was that I got to meet the creator of the Big Imagination Project,
Ken Feldman.
Ken dreamed of bringing a 747 to the Playa. And while I have mixed feelings about why that’s
valuable, and the amount of resources it costs, including Ken’s energy (!), meeting Ken was a
great reminder of why dreaming big is so important, even when you have no idea what or how
you will get there.
You can read about the project (and even contribute to it) here.
It seems silly, right? I kind of thought so.
But, when you see it and experience it on this remote strip of Burning Man Desert, it helps to
remember that truly anything is possible when we use our creativity, our community and our
resourcefulness — the best investments we can possibly grow in these curious financial times.
Next week, I’ll share with you another project that has truly blown me away, the creation of the
Camp Mystic Art Car — the Mystic Flyer.
In the meantime, something important for you, if you are ready for a meaningful shift in your
income model …
My dear friend and past client, Elizabeth Purvis, teaches women (and men in touch with their
inner Goddess) how to turn their service offerings into high-end packages that clients love.
In fact, one of our Eyes Wide Open members has already shifted her offerings just as a result
of what Elizabeth is teaching in her free educational series that she has out right now, and will
likely never offer again, as she is shifting her focus for next year.
So, if you are ready to shift into packaging your services into high-end offers (instead of hourly,
or one-off transactions), download and watch Elizabeth’s teachings right here OR download them
and save them for later, when you will be ready.

Okay, I think that’s enough for now!

I’ve got a huge day ahead of me – we just let go of the sales and marketing director at NLBM AND
my marketing manager is out with salmonella poisoning. Plus, I coach lawyers back to back this afternoon.

So, I guess it’s a good thing I stayed home this week, eh!?!
To your eyes and heart wide open life and income,
Ali
PS — If you only get one things from this email, go download Elizabeth’s 7 Steps to a Sold-Out High End
Program if you are ready to package your services into high end offerings your clients love. It’s the fastest
path to increasing your income and one of our Eyes Wide Open members already implemented it and
put it into action with just what Elizabeth is teaching in this free series.

How to Price and Package Your Services in Alignment So You Can Confidently Engage More Happy Clients and Love Your Work

I consistently see service providers ask the same question, “How should I charge for this service?”

The advice I see them get, most of the time, is the exact reason so many service providers are struggling, can’t get ahead, wonder if they are getting paid enough, work too much and overall feel stuck around their business, their income and their life.

How you get paid for what you do is probably the single biggest influencer of how much you love your work and whether you can build a sustainable income while loving your life.

When you have a process in place for how to price and package your services in alignment , rather than you just picking numbers out of thin air or pricing based on what your competitors charge, you are able to confidently engage clients easily. And, if you work for someone else, you can negotiate your pay (plus future increases) from a place of empowered clarity.

This article introduces you to the Money Map™ system for pricing and packaging your services sustainably, and in such a way that you feel in total alignment with your fees, and as a result engage more happy clients and love your work more.

(Check out the Money Map Life Planning Series – a 4-part mini-course that helps you discover your own Money Map Number and your Entrepreneurial Archetype so you can have what you need to price and package your services in full alignment and confidently engage more happy clients (or negotiate a sweet pay raise for yourself) as a result.)

Up until now, perhaps you’ve been pricing and packaging your services by looking around at how others in your market price and package their services. I’ll call this the competition model of pricing your services. This model usually results in a race to the bottom mentality; who can charge the least? And it doesn’t lead to a life you want, by any means.

Maybe you already price your services way too low, using what I’ll call the loss leader model of pricing your services. You charge as little as possible, just so you can get by and don’t have to be on the hook for doing that good of a job. You’re struggling to get by and wondering how you can possibly do more.

On the opposite end of the spectrum, perhaps you’ve been pricing your services by looking at how you can charge as much as possible. I’ll call this the suck as much as possible out of the marketplace model of pricing your services.

This model usually results in you feeling some level of incongruency with your pricing and you engaging a far smaller number of clients than you can actually serve, getting a lot of refund requests or push back on your fees. Perhaps you are also wondering if you are actually providing value, but you’ve got a lot of “face” wrapped up in your fees and you’re so focused on building a million dollar business that you feel like you’ve got to keep doing it the way you are doing it.

None of these strategies lead to pricing and packaging of your services that feels awesome. They lead to you struggling, straining, stressing out about your income and having a lot less to invest in your creative output.

Don’t Sign Your Tax Return Just Yet

So, what’s the better way?

Start with pricing your services based on the least you can charge for you to have what Lynne Twist refers to in her best-selling book the Soul of Money as sufficiency. Sufficiency means knowing what you actually need to have the life you want and then building your income to meet that need. {Tweet It!}

“Sufficiency is precise. Enough is a place you can arrive at and dwell in. So often we think of ‘abundance’ as the point at which we’ll know we’ve really arrived, but abundance continues to be elusive if we think we’ll find it in some excessive amount of something.”

So we begin there. Sufficiency. Enough. You earning what you need to have the life you want delivering a service you believe in that’s priced just right.

A service that’s priced just right for you to have the life you want must be built on a foundation of the life you want. This, my friends, is where most people get stuck.

We are deluded about the live’s we really want. We either do not acknowledge our true desires (and what it really costs to have them) because our true desires feel too outrageous, expensive or downright impossible. Or, we chase, struggle and strive for lives we can never possibly satisfy, always wanting more, more, more, more when the truth is, it will never be enough.

So a process of pricing our services based on sufficiency must begin with the truth about what we really, really, really, REALLY want, acknowledgement of what it will actually cost to have it and the real time we have available to create it.

Most of us are gravely underestimating the time we have available to invest in earning money without sacrificing our self care and relationships. As a result, we are either far undercharging for our services, deciding that self care and relationships aren’t that necessary or wondering why the heck we can’t make our lives truly work.

And if you are charging hourly for your services, forget it. Trading your limited time for any amount of money in 6-minute (or even 60-minute) increments simply sucks your life away.

When you come into right relationship with your time, putting yourself first, your family next and your income-earning activities last, you can price your services in right alignment with what you actually need to have the life you want.

This is what I’ll call the Money Map method of pricing and packaging your services. When you build in your Entrepreneurial Archetype and Archetype Path on top of that, you’re golden.

Once you’ve built on this foundation, you increase your fees as you want to free up time and as you gain more understanding of the true value of the outcome of your services to the people you serve.

Begin the process of discovering what you need to know (your Money Map Numbers and Entrepreneurial Archetype) to price and package your services confidently using the Money Map Life Planning Series.

It’s free to get started here.

Know anyone who could use some help with pricing and packaging their services? I’d love it if you passed this post along.

Everything you truly want is hiding behind your judgment and fear. Create a life plan for your true desires at www.moneymap.tv. {Tweet It!}