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how to price your services

With her heart and Eyes Wide Open: a love letter to Ali and the Money Map

This is no ordinary Love Letter; it is a Love Letter to Ali and the Money Map. A message to our community from a very dear, passionate and inspiring member of the Eyes Wide Open Collective: 

In 2015, one of my biggest intentions was to create a career in alignment with my values and Soul-Purpose, one that created financial sovereignty while also being of service in a way that felt inspiring and nourishing. I heard about the Money Map Life Planning System through several friends who were going through the program and their feedback and reflections encouraged me to explore the possibility.

The Money Map is a system designed by Alexis Neely (artist name: Ali Shanti), a paradigm-shifting visionary entrepreneur and thought-leader in the field of Sacred Economics for the New Earth. This system guides participants to come into right relationship with time, money and how they get paid through a series of modules that are worked through at the individual’s own pace.

I was touched by what felt like a “wholistic financial perspective” with which this work is held. I chose this program as the next step on my path to creating an empowered, congruent and financially sovereign life. I knew that an “accountability partner” would really support me through this process, and quickly found an inspiring and resonant partner in a Facebook community group that I’m a part of.  

The first two modules in the program helped me get clear on how much money I need to be earning on an hourly and monthly basis to create a lifestyle that is aligned with my values, needs and self-care, so that I can be in service “from the overflow”. It felt so clarifying to discover my “monthly number”, which is $3567, and to have a clear goal for my monthly income to aim towards. I even made a visionary collage art-piece with my monthly number on it, to help crystallize the intention.

The third module was very illuminating in helping me get clear on how I choose to invest my time. I realized how key it is for me to create space for self care (visits with a naturopath, acupuncture, massage, restful sleep), so that I can really begin sharing my gifts from a foundation of wholistic ‘thrival’. I began ‘time-blocking‘: creating my own schedule, making space for my business, clients, relationships, creativity and Spirit.

The next two modules led me into greater awareness of what real resources are currently available to me, and how I can best put them to use for my business, based on my ‘Entrepreneurial Archetype’. It was very enheartening to unearth the many ways in which my immediate environment is already aligned to support my life and my work in the world. The diverse, pioneering path that Ali has taken in her life and career has cultivated her ability to mentor other visionary entrepreneurs with creativity, innovation and resourcefulness. As I worked through these modules, I felt empowered to begin creating my website, promotional materials and branding. Of the eight entrepreneurial archetypes, I aligned with ‘Sage Guide’, and was better able to understand how to grow my business in a way that supports me in doing what I do best.

The final step was to get clear on my purpose and complete any ‘incompletions’ that are blocks on the path to creating the life that I really want. This included getting on track with loans and debt, clearing the air in challenging interpersonal dynamics and attending to health concerns that may have been swept under the rug. The intention of this module is to bring to light our blind spots and create an accountability system for us to begin bringing them to conscious completion.

Throughout this whole process, I regularly posted questions, reflections and intentions in the Facebook group, to have them witnessed and held by a supportive community. I attended the twice a month coaching calls, receiving guidance from Ali and her team, including the brilliant ‘Human Design’ consultant, Christopher Power, who works with the ‘Eyes Wide Open Life Collective’ to support people in understanding how their ‘Human Design Type’ influences their business.

As I deepen the establishment of my business and it’s processes I intend to work through Phase Two of the Money Map, which will support me in ensuring I have the proper legal, insurance, financial and tax structures in place.

With this program, I got really clear on the direction I am choosing to take my business. I created promotional materials, began seeing new clients and received really great and encouraging feedback about my work. Creating ‘right-livelihood’ through my skills and gifts has been a key component in creating a life that I love. It is definitely an ongoing journey, but having a resonant ‘tribe’ of supporters and co-creators has been an invaluable support and for that I am truly grateful.

I recently came across a quote from Dr. Wayne Dyer that felt like a powerful reflection for this journey: “When I chased after money, I never had enough. When I got my life on purpose and focused on giving of myself and everything that arrived into my life, then I was prosperous.”
Join us in the pursuit of your life and income awake, aware and on your terms. We want to work to construct an income model that works with you and for you, to include all of your amazing skills and talents into one thriving system. Take some time to go through the Life & Income Planning Series right now (for FREE) and then listen to the fourth session, recorded on New Year’s Eve. If you want to dive in with your Eyes Wide Open, join our Membership for a higher, deeper level of support from Ali and her team at the Eyes Wide Open Collective.


About Prema Gaia:

Prema Gaia brings over 13 years of intensive study and practice of the world’s wisdom traditions & healing arts to her transformational coaching practice, workshops and retreats. Feeling called to dedicate her life to service, Prema gave away all of her possessions and traveled the world on a several-year ‘vision quest’, writing about what she discovered, in magazines such as Spirituality & Health, Sage Woman & South Africa’s Odyssey Magazine. To connect, please visit:

How to Price and Package Your Services in Alignment So You Can Confidently Engage More Happy Clients and Love Your Work

I consistently see service providers ask the same question, “How should I charge for this service?”

The advice I see them get, most of the time, is the exact reason so many service providers are struggling, can’t get ahead, wonder if they are getting paid enough, work too much and overall feel stuck around their business, their income and their life.

How you get paid for what you do is probably the single biggest influencer of how much you love your work and whether you can build a sustainable income while loving your life.

When you have a process in place for how to price and package your services in alignment , rather than you just picking numbers out of thin air or pricing based on what your competitors charge, you are able to confidently engage clients easily. And, if you work for someone else, you can negotiate your pay (plus future increases) from a place of empowered clarity.

This article introduces you to the Money Map™ system for pricing and packaging your services sustainably, and in such a way that you feel in total alignment with your fees, and as a result engage more happy clients and love your work more.

(Check out the Money Map Life Planning Series – a 4-part mini-course that helps you discover your own Money Map Number and your Entrepreneurial Archetype so you can have what you need to price and package your services in full alignment and confidently engage more happy clients (or negotiate a sweet pay raise for yourself) as a result.)

Up until now, perhaps you’ve been pricing and packaging your services by looking around at how others in your market price and package their services. I’ll call this the competition model of pricing your services. This model usually results in a race to the bottom mentality; who can charge the least? And it doesn’t lead to a life you want, by any means.

Maybe you already price your services way too low, using what I’ll call the loss leader model of pricing your services. You charge as little as possible, just so you can get by and don’t have to be on the hook for doing that good of a job. You’re struggling to get by and wondering how you can possibly do more.

On the opposite end of the spectrum, perhaps you’ve been pricing your services by looking at how you can charge as much as possible. I’ll call this the suck as much as possible out of the marketplace model of pricing your services.

This model usually results in you feeling some level of incongruency with your pricing and you engaging a far smaller number of clients than you can actually serve, getting a lot of refund requests or push back on your fees. Perhaps you are also wondering if you are actually providing value, but you’ve got a lot of “face” wrapped up in your fees and you’re so focused on building a million dollar business that you feel like you’ve got to keep doing it the way you are doing it.

None of these strategies lead to pricing and packaging of your services that feels awesome. They lead to you struggling, straining, stressing out about your income and having a lot less to invest in your creative output.

Don’t Sign Your Tax Return Just Yet

So, what’s the better way?

Start with pricing your services based on the least you can charge for you to have what Lynne Twist refers to in her best-selling book the Soul of Money as sufficiency. Sufficiency means knowing what you actually need to have the life you want and then building your income to meet that need. {Tweet It!}

“Sufficiency is precise. Enough is a place you can arrive at and dwell in. So often we think of ‘abundance’ as the point at which we’ll know we’ve really arrived, but abundance continues to be elusive if we think we’ll find it in some excessive amount of something.”

So we begin there. Sufficiency. Enough. You earning what you need to have the life you want delivering a service you believe in that’s priced just right.

A service that’s priced just right for you to have the life you want must be built on a foundation of the life you want. This, my friends, is where most people get stuck.

We are deluded about the live’s we really want. We either do not acknowledge our true desires (and what it really costs to have them) because our true desires feel too outrageous, expensive or downright impossible. Or, we chase, struggle and strive for lives we can never possibly satisfy, always wanting more, more, more, more when the truth is, it will never be enough.

So a process of pricing our services based on sufficiency must begin with the truth about what we really, really, really, REALLY want, acknowledgement of what it will actually cost to have it and the real time we have available to create it.

Most of us are gravely underestimating the time we have available to invest in earning money without sacrificing our self care and relationships. As a result, we are either far undercharging for our services, deciding that self care and relationships aren’t that necessary or wondering why the heck we can’t make our lives truly work.

And if you are charging hourly for your services, forget it. Trading your limited time for any amount of money in 6-minute (or even 60-minute) increments simply sucks your life away.

When you come into right relationship with your time, putting yourself first, your family next and your income-earning activities last, you can price your services in right alignment with what you actually need to have the life you want.

This is what I’ll call the Money Map method of pricing and packaging your services. When you build in your Entrepreneurial Archetype and Archetype Path on top of that, you’re golden.

Once you’ve built on this foundation, you increase your fees as you want to free up time and as you gain more understanding of the true value of the outcome of your services to the people you serve.

Begin the process of discovering what you need to know (your Money Map Numbers and Entrepreneurial Archetype) to price and package your services confidently using the Money Map Life Planning Series.

It’s free to get started here.

Know anyone who could use some help with pricing and packaging their services? I’d love it if you passed this post along.

Everything you truly want is hiding behind your judgment and fear. Create a life plan for your true desires at {Tweet It!}

Busting the Pricing Myth of “Charging What You’re Worth”

Please join me in busting the myth that the answer to pricing is knowing your value or charging what you’re worth.

It’s such crap and screws so many people up, keeping you stuck in a paradigm of feeling unappreciated, undervalued, and not truly understanding the value of the work you are doing in the world.

YOU are priceless. And your pricing is not based on YOUR value or YOUR worth at all.

Pricing your services is a progressive journey…

In the beginning (when you are just starting to provide a service and don’t really understand who your market is and the value of your outcomes to your ideal clients)… your pricing is based on what you need to earn to provide your service in the time you have available. This is the foundation of our Money Map program.6b66956d9ecc88cdf3f0aca96d2d6400

When you are just starting out you do not know the value of what you are providing — market value is variable based on your market and the value they (the people you serve) place on the outcome you provide. This cannot be determined until you provide your service and get a clear understanding of that value based on actual experience.

So, the starting place must be the least you can charge without doing yourself the disservice of going negative to provide someone with your services. Unless, you are doing it consciously to build up your experience, get testimonials or tithe your time for a good case and because you have the available resources to do so.

The foundation of all of this comes from knowing what you need to earn and how much time you have to earn it and calculating what we call your Money Map number so you can price your services on a foundation of truth.

Over time, as you understand the value of the outcomes you provide (to the people you are providing it to and what it is worth to them)… your pricing is based on the value of what you provide to the people you provide it to. And it’s STILL not based on your worth or your value at all.

Because the value of your services are different from someone who has $1m in the bank than they are to someone who has $10 in the bank. That’s why choosing your ideal market is so important.

Are you with me in changing this continuing fallacy of “know your value and charge what you are worth?”

I would love hear from you about where you feel stuck around these issues yourself, so be sure to leave a comment below.

In the next few weeks, I’ll be sharing more on pricing, debt, investing and more in my weekly newsletter (I already shared a juicy bit this week). So if you’re not signed up, get it here.