Ali Katz

Freaking Out About Crypto or the Market?

It makes sense if you are worried, and worry won’t put you in the position you need to be in to not only survive the economic shifts, but to thrive throughout the changes.

Me telling to stop worrying isn’t the answer either, so instead what I’d like to do is support you to take that worry and convert it into the energy that will direct your attention to where it needs to go — with your eyes wide open.

Yes, the economy is changing. We can all see it. 

And, as a result of these changes, some will thrive, others won’t.

You can be on the side of thriving.

But to do that, you really need to not freak out, and convert the worry into right focused energy and action.

It’s time to reclaim your most valuable resources — time, energy, and attention — and put them where it matters most right now.

You must take back what you’ve been freely given away. 

Your time, energy and attention are everything. 

I know in a world of overnight Amazon shipments (or even same day) and Netflix, the big companies have led you to believe your time, energy and attention aren’t worth much.

Consume, consume, consume …. gobble, gobble, gobble.

But, you aren’t a turkey. You are a human being with a massive ability to create in the world.

If you reclaim your time, energy and attention.

Your worry about money or your focus on losses or past failures is costing you way too much. 

You can always make more money. Especially if you learn from the past.

And, as you can see during these inflationary times, money is becoming less and less valuable. 

And, yes, you’ll need more and more money to enjoy the same lifestyle you have in the past, but you won’t be able to get more and more of it by keeping your thinking, and your use of time, energy and attention the way you have in the past.

So, how do you get more and more of this infinite, fungible, made up thing that we’ve put so much energy into? 

Is it by constantly putting your attention on how you can save as much as possible with the hopes of earning money on your money on your money and one day having enough?!

NO, that’s exactly what got us into this predicament we are collectively in right now.

Now is the moment for us to get into right relationship with our resources, individually and collectively.

Watch this video clip from last week’s Eyes Wide Open: the Membership call to see where you can put your time, energy, attention and money to thrive ever more during this changing economic reality.

Remember: people get wealthy every time the economy changes. Most don’t. But some do. And, you can absolutely be part of the group of people who do.

Economic changes have the impact of sorting the wheat from the chaff … filtering out those who have been skating, coasting, riding the waves of ease and those who are working smarter, not harder, in true service, making a real difference and making smarter investments rather than trying to get rich quick and profit off of a broken system.

If you want to be in position to get truly wealthy during this next big economic shift, you’re in the right place.

I’m going to help you do that, eyes wide open style.

Yes, you may need to change your ideas of what true wealth is — don’t worry, I’ll be helping you do just that.

And, yes, you are likely going to have to operate very differently than you have in the past. 

I’m here for it. I’ve invested the past 12 years preparing for this exact moment, so I could support you through it.

You aren’t alone. I’ve got your back. We’re going to thrive together.

Eyes Wide Open …

❤️

Ali

Upcoming Events:

FOR LAWYER’S: YOU’RE INVITED TO A DUAL LIVE … (THOUGH HONESTLY, IT’S GOING TO BE GREAT FOR ANYONE WHO IS BUSY AND WANTS TO HAVE IT ALL - SO FEEL FREE TO REGISTER EVEN IF YOU AREN’T A LAWYER)

Thursday June 16, 2022 at 6:30PM ET/3:30PM PT

If family matters to you, you’ll want to be there to hear Pam and I give you our best tips on how to have it all this summer. Pam will be sharing lessons learned from taking maternity leave while running a firm. Don’t miss this!

Mark yourself as “GOING” here: https://fb.me/e/1IMZCoCNe

FOR EVERYONE, NOT JUST LAWYERS …

YOU’RE INVITED TO A WEEK-LONG EVENT - Dive In Now, It’s Not Too Late:

June 13-18, 2022

One of the best business owners I’ve ever met, Ryan Levesque, is putting on an insightful workshop that you’ll want to be at this week. When you follow the link here, you’ll be able to watch a 3 minute video to check out what he’s training you on during the LIVE sessions. 

If your business feels stagnant and you want to change its trajectory…you want to start serving people really well… then you need to find out how to make a great Quiz Funnel. Ryan will show you how to get more people landing on your website and how to use quizzes to build trust with your ideal clients online. Live Q&A is included as well as access to an abundance of resources such as Quiz Funnel Templates and a Step-by-Step Quiz Funnel Blueprint. I can’t wait to catch more of the sessions this week!

The workshop is FREE for you when you use my $100 OFF Coupon Code: NLBM.

Reserve your seat here: https://cu262.isrefer.com/go/22qfw-nlbm/alikatz/

AND ANOTHER ONE FOR THE LAWYERS:

YOU’RE INVITED TO A WEBINAR:

Tuesday June 21, 2022 at 12PM ET/9AM PT

Have you ever wondered if maybe you are too pushy or if people don’t like you or if you are being understood when attempting to talk about your services? If so, you want to join us for this Art of Conscious Communication Workshop with New Law Business Model Lead Coach, Allison Osborn.  

The Conscious Communication Workshop will give you the 4 parts of how to go from being a transactional lawyer, or litigation oriented interrogator to being seen as a professional that your referral sources, prospects and clients LOVE to talk with, and work with and refer to everyone they know. 

We’ve repeatedly heard from the lawyers who have learned these 4 parts of conscious communication in our C4 program that it doesn’t just make their law practices better, but it turns them into better parents, partners, and friends too. 

Will we see you there?

Register today to attend: https://get.newlawbusinessmodel.com/cw-asm

Quick Links:

I’d love for us to stay connected! Follow the links below to engage in ways that are meaningful to you.

Follow Ali on Instagram to keep up with her journey 📱

Follow New Law Business Model on Instagram for Law Practice Pivots📈

Join the Lifestyle Lawyer’s Club Facebook Group of 5k lawyers like you⚖️

Subscribe to receive The Entrepreneurial Lawyer newsletter to your inbox 2x a month📩

Not a Lawyer? Click here to join Eyes Wide Open Membership today🤝

Ever Want to Quit?

I wanted to quit, and it was all I could think about. Giving it all up, moving to a farm, growing my own food, and not having to earn any money.

This was at a time when I had already built two million dollar businesses, written a best-selling book and was known as a family, financial and legal expert on Good Morning America, the Today Show and more.

But, despite all the external appearance of success, I just wanted to run away from all of it.

So, I did. I walked away from everything I created, moved to a farm and filed bankruptcy.

I indulged the escape fantasy, ran away, and spent a year asking the question:

“What would I choose to do if I was only going to do it for free?”

“Who would I choose to be if never made another choice through the lens of money?”

“What do I really want my life to look and feel like?”

Now, in order to make the choice to walk away, I had to get in very close connection and right relationship with money. 

I had to break the reality I was living in of making every choice through the lens of money.

But I didn’t know that’s what was happening at the time. In fact, I really didn’t know WHAT was happening at the time.

Frankly, as you can see in this video recorded from my bathroom as I was packing up my house to move to the farm back in July of 2011, I thought I was going crazy.

Gratefully, this time around, while there are just as many tears, I do know what’s happening. I’m not going crazy, I’m upleveling.

And the answer to the question I asked in that video, and asked many times throughout my life when things I had seen visions of ended up happening: “was this a premonition or a self-fulfilling prophecy?” is yes. 

So stick with me here because this one can be a little hard to wrap your mind and head around, but it’s also important to try and understand and hold:

You really are creating everything. Where you direct your thoughts is creating your reality. And, you may even have some psychic awareness of what’s going to happen.

And, at the same time, it is all already happening.

What does that mean?

It means that all realities, all possible timelines for your life already exist, and all you are doing is choosing into the one that will serve the evolution of your soul.

The timeline I needed to choose back then was the one that would allow me to see my distorted relationship with money so I could wake up and create a new future reality not based on that distortion, and as a result heal the past generations of money dysmorphia and create a new future for myself and my family.

By doing so, I was able to step into this current reality — one in which the company I founded is likely to be at 8-figures in revenue this year, and I’m gearing up to build my next company, which will be a billion dollar transformer of the financial services industry, if I succeed. Yes, the vision is that big.

And, so, I need to not quit this time … 

When I forgot that I could choose into the timeline I was creating, I would fall into hopelessness and despair, believing I had ruined my life, and would never recover.

But the truth was I was just visiting a stage on the spiral that I needed to actually begin to learn to feel, and heal, all the pain of my lineage that had not been felt and healed up to that point, at that time specifically around money.

So now, as I’m revisiting many of the same feelings I was having then, this time I am not running. 

I am staying.

I am allowing myself to feel this desire to give up, and breathing with it, crying when needed, asking for help, and receiving the support to stay, move forward, and keep going.

This is what that looks like. Me, being held, as part of a 2-day offsite immersion with my business partner + COO, Andrew (not pictured) but watching this unfolding next to me as Molly Strong and Jana Ravenheart (formerly Kim Harrison) help me move through some big emotions as I feel a lot and expand my capacity for even more.

Molly and Jana built the first iterations of Simon Sinek’s companies, and now they are doing this — holding CEO/Founders like me through the expansion of their capacity into the change required for their own next level.

So, if you are also facing a lot of feelings around wanting to quit, or the fear of going to the next level … DO NOT GO THERE ALONE.

The very best investments you can make at this time are investments in expanding your capacity to feel more, heal more, and grow (or be part of) a business that you can count on for yourself, your family, and your community.

We are about to go into a recession, no doubt. Maybe even a depression. But if you are investing wisely now, you don’t have to freak out about it. Instead, you can utilize this time of transition to serve at an even greater level.

But that will require you to have the support you need to work with the fear, to work with the parts of yourself that want to quit, and to keep moving forward. 

Eyes Wide Open …

Lots of love,

Ali

Upcoming Events for Lawyers:

June is an incredible month filled with learning opportunities so you can love your life and law practice again. I’m excited to invite you to the first events of the month, one is this afternoon!

YOU’RE INVITED TO TUNE IN LIVE:

How to Attract More Clients Through Effective Storytelling

TODAY June 8, 2022 at 4:30 ET/1:30 PT

It’s important that your clients understand the “why” about what you do, along with “why” it matters to them. Telling your story authentically—complete with the missteps, pivots, and learnings—helps clients connect to you as a person. They will see why you’re the right lawyer for them and they will trust you to bring results.

Here’s what you can expect to receive at our FREE NLBM Storytelling Marketing workshop:

  • Live coaching on how to leverage storytelling to attract clients and stand out from the competition
  • Step-by-step instruction on how to outline your compelling firm story using our Character Arc Worksheet 
  • Actionable methods on how to implement your new firm story in your marketing and attract new clients

Show-up Bonus #1: Storytelling Marketing Starter Kit

Show-up Bonus #2: My Proven Firm Story Template

This is the same exact template that over 3,030 NLBM Member Lawyers have used successfully to create their own compelling firm story, helping them attract and engage more clients and, ultimately, build the law practice and life they desire.

I’m looking forward to seeing you there as Kim and Allison help you create content you can use right away!

Reserve your seat here right now because it’s today: https://get.newlawbusinessmodel.com/storytelling-workshop-nl

Then, save the date for the rest of this goodness happening in June!

PLUS, WEEK-LONG SPECIAL SYMPOSIUM:

5 Ways to Prepare for Web 3.0 in Your Digital Business

June 6-10, 2022 

If a good number of your law prospects come from online, you can’t afford to stand still and stick your head in the sand right now.  

Changes to how emails work…

And how websites have to handle data privacy…

Changes in the banking space as blockchain continues to disrupt how people exchange currency…

Changes to algorithms…and AI…and Facebook even changed its name too. 

So what do we do about it? 

Well, my friend and colleague Ryan Levesque at the ASK Method Company has been hard at work doing research, running experiments, and seeking some of the advice from the best and brightest out there. And they’re sharing what they’ve learned at a one-time only virtual event called The Web 3.0 Future, happening from June 6-10, 2022. 

It’s 5 talks, over 5 days, about 5 ways you can prepare for the NEW world of digital marketing. I’ll be attending and want to welcome you to join me.

Here’s the lineup of topics for this week: 

  1. Monday, June 6: Web 3.0 Traffic: 
    1. Effective Lead Generation in the Cookieless World
  2. Tuesday, June 7: Web 3.0 Product: 
    1. How Blockchain is Going to Disrupt More Than Just Money
  3. Wednesday, June 8: Web 3.0 Email & Follow Up: 
    1. How Email And Follow Up Marketing Must Evolve to Keep Up
  4. Thursday, June 9: Web 3.0 Data & Privacy: 
    1. The Changing Laws and How to Use Privacy as a Strategic Advantage
  5. Friday, June 10: Web 3.0 Funnel: 
    1. Why Standard Marketing Funnels Won’t Work in the Web 3.0 Era 

This event is designed for any small business owner or entrepreneur who relies on finding new clients/customers online—and that’s why this series of events will be helpful for you and your law practice. The talks will be equal parts theory and practical teaching to help you adjust your business- because Web 3.0 isn’t coming, it’s here right now.

You can still catch some of these talks, so get registered.

Reserve your seat here. https://cu262.isrefer.com/go/22symp/alikatz

Quick Links:

I’d love for us to stay connected! Follow the links below to engage in ways that are meaningful to you.

Follow Ali on Instagram to keep up with her journey 📱

Follow New Law Business Model on Instagram for Law Practice Pivots📈

Join the Lifestyle Lawyer’s Club Facebook Group of 5k lawyers like you⚖️

Subscribe to receive The Entrepreneurial Lawyer newsletter to your inbox 2x a month📩Not a Lawyer? Click here to join Eyes Wide Open Membership today🤝

Open loops, the gifts of C*vid + the MAGIC of ceremony & ritual

As you read last time I wrote, the Vid finally got me, and in some ways at the worst time possible. My entire executive team flew to Boulder to meet in person, and I had a big video shoot planned to upgrade our curriculum.

Crap! 

On top of that, my business partner’s wife also got Covid at the exact same time. So, now, neither of us would be attending the in-person offsite.

And one of our key team members in Boulder also got Covid, so we ended up reshuffling everything so our out of town team could all meet together in a local hotel conference room, and the three Boulder team members would Zoom in …

Irony! 

The good news was that I got to see and feel how adaptable we are, and we still had a great 2-day offsite, pushed our video shoot to the weekend and managed to find a way to make it work, as a team.

The realities of meeting as a team when 3 out of 4 of you have Covid!

But, we pulled it off, and rescheduled the video shoot, and we’ve got some great new content and curriculum coming for our lawyer community, and for all of you, soon.

Here’s one of the big gifts I found from Covid now that it doesn’t seem to be a major killer, but more of a highly contagious cold. If there’s anything you really don’t want to do, Covid is a great excuse for not doing it. And, it will also show you what you really do want to do. For some, Covid brought on high emotions around the fear of death, and perhaps feelings of am I doing with my life what I really want to make sure I am doing before I die. 

These inquiries: what am I doing that I don’t want to be doing, and am I doing what I need to do before I die, are inquiries that should be happening in your life with or without Covid (in my opinion) because the use of your time, energy, and attention is literally how your life is created.

So, if Covid gets you thinking about life and death in ways you have not before, good … it got me to create some clarity in my own life about what I want to keep doing and what I don’t. 

And, one thing is clear to me, I want more time with my loved one’s playing and having fun.

All of that led into some big things happening this past week or so that have helped me to understand the critical importance of signing agreements, closing loops and the true magic of ceremony and ritual.

I’m starting to understand that as a lawyer, I’m actually operating at two very different levels — the 3D/practical/surface level of agreements, contracts and the like … and then there is the “field”, sometimes called the 5D.


If you’ve done any Family Constellation work, you know about this field … it’s the energy field that exists all around us, all the time, and in which everything is happening all at once.


Funny enough, years ago, when I was in my first turn of the wheel of awakening, I named my company “It’s All Happening” to remind me whenever I would forget, and it’s burned into the wood on the back of my van, and yet I can still sometimes forget.

We live in a quantum universe in which time is actually an illusion we’ve imposed on ourselves so we can interact on this 3D plane of existence. But, in Reality (capital R reality), all things are actually happening all at the same time, and as Creators we are constantly choosing to live into the timelines of future and past by the choices we make in this 3D plane.

We choose the timelines through the power of ritual, ceremony, and yes contracts and agreements.

So, when I married myself this past February with a full wedding ceremony, I continued a storyline of commitment that began when I first created my marriage contract (called a Ketubah in the Jewish tradition).

But, here’s what’s really odd … I never signed the actual ketubah!

Until last week.

I was in an immersion around the expansion of my personal brand, and as we were moving through the process of discovery, the magician I was working with (and he truly is a magician) and I realized I had never signed the actual contract!

Right then and there, he said … let’s do it. Let’s complete this ceremony and sign this contract. So, we did.

Watch the Unedited Video of Me Signing My Ketubah Here.

Following that ceremony, I went into a 2-day immersion with my business partner, Andrew, and two more magicians. I’ll be sharing more details of that immersion soon because truly a miracle occurred during the immersion.

But, I can’t share the details right now as I’m heading out into another immersion — yes, it’s a time of immersions for me — this one with the Luminous Awareness Institute so I can do more of the work I need to in the subtle energy realms.

In the meantime, here’s what I’d like you to consider …

What are the open loops, unsigned agreements or contracts, that may be creating turbulence in your field and keeping you from making the kind of progress you want to be making?

Divine/Universal law is real. Closing loops, making explicit agreements, signing those agreements … it all has more meaning than you may see on the surface.

Until next time … keep your eyes wide open.


Love,

Ali

Upcoming Event for Lawyers:

YOU’RE INVITED TO TUNE IN LIVE:

How to Attract More Clients Through Effective Storytelling

June 8, 2022 at 4:30 ET/1:30 PT

It’s important that your clients understand the “why” about what you do, along with “why” it matters to them. Telling your story authentically—complete with the missteps, pivots, and learnings—helps clients connect to you as a person. They will see why you’re the right lawyer for them and they will trust you to bring results.

Here’s what you can expect to receive at our FREE NLBM Storytelling Marketing workshop:

  • Live coaching on how to leverage storytelling to attract clients and stand out from the competition
  • Step-by-step instruction on how to outline your compelling firm story using our Character Arc Worksheet 
  • Actionable methods on how to implement your new firm story in your marketing and attract new clients

Show-up Bonus #1: Storytelling Marketing Starter Kit

Show-up Bonus #2: My Proven Firm Story Template

This is the same exact template that over 3,030 NLBM Member Lawyers have used successfully to create their own compelling firm story, helping them attract and engage more clients and, ultimately, build the law practice and life they desire.

I’m looking forward to seeing you there as Kim and Allison help you create content you can use right away!

Reserve your seat here: https://get.newlawbusinessmodel.com/storytelling-workshop-nl

Quick Links:

I’d love for us to stay connected! Follow the links below to engage in ways that are meaningful to you.

Follow Ali on Instagram to keep up with her journey 📱

Follow New Law Business Model on Instagram for Law Practice Pivots📈

Join the Lifestyle Lawyer’s Club Facebook Group of 5k lawyers like you⚖️

Watch the Ali Live Replay: How to Price your Legal Services💰

Not a Lawyer? Click here to join Eyes Wide Open Membership today🤝

Subscribe to receive The Entrepreneurial Lawyer newsletter to your inbox 2x a month📩

Remembering How to Pray

I grew up Jewish in a non-religious family with a dad who believed God was for stupid people, and a favorite grandma who concurred. Prayer was not something we turned to in my family.

Yet, as I grew into my own independence as an adult, I found myself in so much pain and confusion around the reality of life that I found myself looking for a church, and ultimately turning to prayer.

The synchronicities that led me to find the church that changed my life — Agape International Spiritual Center —  were shocking to my system, especially back at a time when I didn’t have any idea about the “5D/spirit world”.

And, those synchronicities probably saved my life.

I was extremely lonely, and had zero tools for understanding where I had gone wrong.


I had followed all the rules, won all the games I was taught to play — marriage, babies, 6-figure job as an associate at top 100 AMLaw firm — and, yet, there I was at not quite 30, and I couldn’t imagine living the rest of my life so alone.

I recognize now that even back then, before I knew how to pray, I was praying.

My heart was longing for something other than the life I had.

I let myself feel the pain and confusion, fully.

I didn’t numb with drugs or alcohol. I would find my way to addiction later in life, when I forgot the power of prayer and the beauty of longing, but back then when my kids were little and I was new in my adulthood, I just felt it all.

And even though I didn’t know it at the time, that longing and the pain of the loneliness became a living prayer that was so strong that it pulled everything I was dreaming of into my life.

God.

Church.

Prayer.

Friends.

My own business.

The right teachers.

But I didn’t really know how to pray.

In the beginning of my connection with prayer, I really only used it when I was at my wit’s end, and had nowhere else to turn … my prayers would come amidst tears, and wailing, and would sound something like “please help me, I can’t do this. I need your help. Show me the way. I’m lost and need guidance.”

Over the years, though, I’ve found more ways to pray.

Prayer through visualization, imagination, and the possibility of a life worth living.

These days, everyone is doing it … mindfulness, meditation, manifestation.

You’ve surely heard of it, maybe you even believe in it, and use it yourself.

It’s not weird or on the fringe or even “new age” anymore.


Collectively, we are waking up to recognize that there is support for us beyond what we can see, and that accessing that support begins with closing our eyes, seeing a vision of the future we want to create, and making ourselves available for support.

And, if you haven’t gotten there yet, but you are feeling the pain of loneliness, or longing, or even using addiction to numb those feelings out, I want to invite you into a conscious practice of prayer, rather than letting Life force you into it because you’ve created a reality where there is nowhere else to go.

Force or choice.

We either choose, or Life will force it upon us.

Illness. Relational crises. Financial crisis. These are the ways Life shows us when we do not choose to live into our soul’s calling.

Before you get forced, I invite you to pray. 

Whether you are already at the place of needing to beg for help, or you are still in a place of comfort, but have gotten out of practice, I invite you to pray.

I’m speaking this to you from a place where I can feel myself at the edge. A precipice moment, a turning point … I either get back into my daily practice of meditation (proactive prayer in action), 30 minutes minimum in the morning and night, or I will find myself back to the painful place of beseeching God for help as a result of any number of crises that are just right there waiting to come my way, if I don’t keep being willing to envision the life and legacy I do want, and then moving into the discomfort of taking the actions to create it, step by step.

Holy moly, my mind is sure certain that I should just stay where I am. Stop stretching so darn much, and just be happy right here.

Right before I walked away from everything I created ten years ago, I remember hearing a coach say “if you aren’t growing, you’re dying” and upon hearing it, I said to myself “I don’t want to grow anymore, so I’ll just die, I guess.”


Then, I did just that. I threw up my hands, and walked away, thinking that would be the easier path. I’m done growing. Kill me now. 

And, there is so much to be said for dying before you die.

As Eckhart Tolle and many other masters have made clear, we must die before we die, if we want to not allow the fear of death to drive our every decision.

And, I can assure you that having ego death forced onto me was not the easier path by any means. Sure, I LOVED my year at the farm in so many ways. And that year forced me into prayer in a way I had never been forced before. 

But one of my greatest learnings from that time is that I don’t want to have to be forced into death when I can choose a truly easier path — I can choose to die before I die, gently, lovingly, and with ease and grace. 

I can close my eyes, and for 30 minutes at a time, let myself die to the outside world, and while there in the void, pray through visioning the life and legacy I desire to create.

So that’s what I’m doing … I’m praying. I’m asking for guidance. I’m envisioning this life of love, and connection, and multi-generations coming together, and growing food, and living on land, and getting in water together, with people I love.

Then, I’m letting Life show me the way.

As a result, I’m being stretched. Life is asking me to show up more, bigger, and to bring the wisdom of the past twenty years out in a deeper way. 

And, I’m listening. 

In service to the listening and what I’m hearing is next, I signed the contract to rent out a retreat center here in CO this summer, for a week of what I’m envisioning as Soulful Summer Camp with 44 souls ready for more clarity, connection and commitment to all of Life (official title is Commit: the Next Level of Your Soul’s Calling), where we will come together to pray and leave with a deeper commitment to ourselves, each other and all of Life.

This Commitment is bringing up all of my “stuff” — all of my reasons to not do it, to not take the risk, to not get in person, to not face my intimacy fears (more on these fears soon).

But that’s not what’s true. 

What’s true is that I’m Committed. I’m going to die before I die. I’m willing to risk it all. And, I’m going to share it all with you, each step of the way.

Tonight, in Eyes Wide Open: the Membership is our Mistressclass for May, and I’ll be talking about the Power of Commitment. If you are part of the Membership, I’ll see you there.

Otherwise, stay tuned here and you’ll get bits and pieces of what’s coming through over the coming weeks. 

Creating My Ketubah

A New Paradigm for a Self-Marriage Contract from an Old Paradigm Template

Two years ago, I was in the middle of a tumultuous breakup and a friend told me she had made a marriage contract with herself (a Ketubah in the Jewish tradition), and it had changed her life. After hearing about the hard time I was having with this break up, she hinted it might be something I would want to do for myself.

A marriage contract with myself, I thought. Hmmm, I wonder if that might support me to stop looking outside myself for “the One” and find exactly what I’ve been seeking right here, inside of me.

I decided it was worth a shot, and asked to be connected with the person who could support me in creating my own Ketubah.

Together we embarked on a 4-month journey of clarifying who I am, why I am here, what’s mine to do, my relationship to my community, my relationship to myself, my vows to myself and the practices that would support me in honoring these vows.

The ketubah was then framed, and I embarked on the question of when I would sign it, what sort of ceremony I would have, who would be there and how it would all happen.

Creating my ketubah gave me the opportunity to enter into a deep process of discovery around what I really love about myself and what my relationships would be with all the connections in my life; with myself, my blood family, my chosen family, my friends, my business family, my fans…it all had to be clearly outlined and the parameters defined so I could build safety for myself instead of seeking it an unsafe world.

I like my danger in a container of safety. 

I like to live out loud, take risks, put myself out there … and without a container of safety, it’s too scary, so I either look for others to create safety for me, or I get to create it for myself.

You see, I had spent most of my life looking outside myself for safety, wishing that the people in my life would provide for me what I didn’t seem to know how to provide.

In my earlier years, I looked for safety in fame and fortune.


If I just got wealthy enough and famous enough, I thought, then I’ll be safe.

But, when I created fame and fortune it was the exact opposite experience.

In 2009, I began appearing regularly on TV, getting coverage from major news outlets, and leaning into the public view. I was getting a lot of attention, but I quickly realized that fame does not create safety.

My first TV appearance on the Today Show in 2009.

In fact, it was the exact opposite, it seemed. Suddenly, there were so many people who wanted to be around me, and I couldn’t tell who I could trust, whose reflections were worth listening to, and who was truly a friend versus who just wanted something from me that they perceived I had.

And, the hate, the projections, the judgments, the comments! I took every single comment seriously, and didn’t know how to separate out what to listen to and what to dismiss. 

By now, we’ve all heard Brene Brown’s advice on how to deal with comments when you’re in the limelight, “Don’t grab that hurtful stuff from the cheap seats and pull it close. Don’t pull it anywhere near your heart. Just let it fall to the ground. You don’t have to stomp it or kick it. You just gotta step over it and keep going. You can’t take criticism and feedback from people who are not being brave with their lives.”

But back then, I didn’t have Brene’s guidance. 

I let the wrong people into my inner circle. I didn’t know how to relate to the people in my life. In my naivete, I treated everyone as equal. At the time, I thought trusting so much was novel and revolutionary, but the results were painful and the lessons learned came at a great cost. 

I withdrew. The story of that period is for another day and time, but for now what I can say is that the process of creating my Ketubah gave me an opportunity to look at my relationship to fame and fortune, and how I could step back into the public eye and create my own safety.

My Love

The Ketubah begins with an acknowledgement of the parts of myself I love, honor and respect, as a reminder to myself when I forget who I am.

Willing, brave, honest, fluid, integrated, incorruptible, smart, purposeful, persistent, resilient, integrous, sensitive, creative, truth-teller, permission-giver, teacher, lifelong learner, leader, courter of fear, forgiver, valuer of myself, resolver, experiencer of equanimity, and finder of clarity.


These are the things I love about myself.

My Relationships

The next section of my Ketubah clarifies my relationship to the various rings of people in my life – my relationship to my blood family, my chosen family, my purpose family, my business family, and even my fans family. 

By clarifying my commitments and boundaries with each of these rings of relationship, I can relax into knowing who to listen to, for what, and what I am willing to give and receive. 

This delineation creates safety for myself as I step back out into my next level of public thought leadership. I no longer have to wonder how to relate to each of these rings of relationships, I intentionally create clarity, and I get to trust myself.

My Vows

Once my rings of relationships were defined in my Ketubah, I created commitments to myself, as well as a reminder of how I will meet the moments when these commitments are challenged.

I created a set of weekly, monthly, and annual practices to keep me in consistent relationship with practicing these vows.

This is a lifelong engagement with the things that I love about myself, navigating my relationships with wellbeing held first and foremost, committing to my vows, honoring those vows, and honoring myself.

This is a marriage contract to life, all of life, and the people in my life. 

Now, the Ketubah does not just hang on the wall. It’s been printed, and will be shared with those at the ceremony today.

You can read my Ketubah in full here. And massive thanks to designer Christy Sharafinski who worked with me late Saturday night and through the weekend, to design this gorgeous piece so I could take it off my wall, and share it with you.

Next week, I’ll share the process of getting from marriage contract to wedding ceremony, plus share pictures of the dress I ultimately chose to wear, and why even that was so meaningful.

Thank you for being here with me on this journey. As you’ll read in the Ketubah, I don’t take you for granted and I expect nothing from you in return. I hold you with reverence, and care, and deep gratitude for your desire to learn, grow and evolve through my experience. 


Watching others share their lives via their books, blogs, newsletters, podcasts and social media has impacted me greatly on my own journey, and I look forward to stepping back into my thought leadership and the public eye in a way that feels safe and good to me, so I can continue to model that which I want to see more of in the world.

Here’s to a new chapter. 

With all the Love for your eyes (and heart) wide open life, 

Ali Katz

Resources:

Ali’s Ketubah Doula, Skippy Leigh Upton Mesirow

Ali’s Graphic Designer, Christy Sharafinski
In devotion to living your vows, Gaby Sundra

Ali’s Ring – Katherine Sans – Moon Spun Jewelry

Brene Brown – The Call to Courage on Netflix

To get caught up on what you’ve missed:

Ali’s Wedding Journey:

Watch the video of Ali’s Engagement Ceremony

“My Quest to Call in “The One” is Over” – Ali’s article on Medium.com

I am getting married in just over a week…

WHY am I getting married to myself? – Ali’s Prayer for her little one

Ali’s “Maybe” Dress

Entreprenuer features The New Law Business Model Book as a “Must-Buy” for 2021

When I release a new book I don’t know if people will really grok it until they start reading it. There is this terrifying gap between finishing the manuscript and the reviews coming back where your monkey mind can tell you anything. All your old creative scars come up. Luckily I a built a team around myself to finish projects even when self-doubt creeps in.

Now that the book is finally out in the world, getting back the first reviews has been thrilling. I’m excited to hear that readers from all backgrounds are getting inspired from my journey. My dream is that everyone is able to shift their field to serve their clients with love, in a way that they love to serve.

As the world changes rapidly, there has never been a better time to change how you serve.

Use this link to buy The New Law Business Model book now.