marketing

How Are You Going to Fund the Transition?

I run into so many people (both online and offline) who tell me they want to build business models that scale.

You are likely bombarded with messages that tell you the path to success is a scalable business.

You likely have seen loads of Facebook ads telling you that your next step is to create a course, launch an online program, create a digital product.

That your path to a life of success is to make money while you sleep, selling your information and knowledge. Passive revenue, multiple revenue streams, the dream come true!

And, because I am committed to you building your life and income awake, aware and on your terms, I’m here to tell you the truth and help you make the best decisions along the way.

I wish I had had someone to help me do more of that along the way myself.

So, yes, you can totally build a business that scales, if you are fully, 100% committed to spending a lot of time behind your computer, managing teams, of people, learning to become a leader, building systems and writing a heck of a lot of copy. And, investing big time, energy, attention and money (TEAM resources) in all of it.

In our Money Map system, this is the Star Guide and Star Creator archetype paths. And with eyes wide open, you can do it.

But, where do you start? And how will you fund it? And what are the steps along the way.

In most cases, it all starts with you creating a Sage Guide business model that actually works

All too often, people want to skip this step and get right to scale.

I get it.

The marketing gurus out there almost encourage it.

But what the heck are you scaling?

Before you can scale, before you can transition to the next level, you need to have mastered the prior level. Then, you can “transcend and include.”

That means that you take what works from the prior level as you move to the next level, leaving behind what doesn’t work, and always keeping what does.

So what is the prior level to master on your way to a business that scales?

GENERALLY speaking (all caps because I acknowledge this is a generalization and not always true), the level prior to scale, or programs, or courses, or products involves you providing a 1-1 service that truly delivers a valuable outcome.

That one to one service is the thing you do that provides tremendous value to people, you love doing, and before you transcend it and go to the next level, you create a sustainable income model around it for yourself.

So that looks like an enrollment process that works for you and the people you serve.

Packages and a fee quoting system that allow your prospects to choose the best way to work with you.

And THEN, once you’ve got that rocking and rolling, marketing strategies (oftentimes programs, products and courses) to keep your pipeline full.

And finally, if all goes well, maybe you can scale those programs, products and courses so you can drop the one to one work altogether. But that’s a seriously long road and one I think far too many people are anxious to get to far too quickly.

It’s an expensive path to scale.

It requires serious capital investment. It requires serious time, energy and attention focus.

It will take everything you have. Read this article about Elon Musk and what it’s taken even him.

And the best way to fund it?

If you aren’t going to seek venture capital, or other outside investment (including credit), you can fund it with a 1-1 service that you can deliver consistently with an enrollment process and packages that work well for you and the people you serve.

If you are a lawyer and you want to learn to create that in your law practice, sign up for my next training on how to create your own client engagement system.

If you are not a lawyer and you want to create an enrollment structure that leads to yes nearly every time, you want to get Bill Baren’s reports that he is coming out with this week.

You can get Bill’s report “The Yes Blueprint: Your Step-by-Step Method for Turning Conversations into High-Paying Clients” plus two other amazing reports he created here.

Alright, I need to run now — my team is waiting for me to run a sales/support meeting with them. Part of “scaling” is leading teams. Leadership stretches me far beyond what I ever imagined.

I’ll be back with a message about that tomorrow.

Love to you on your journey,

Ali

PS — On July 7, I am hosting a live webinar (my first in 6 months) to help you choose the right income model for you, identify where you are now, get clear on where you are going next and stop the mind spin of wonder, worry, stress and strain. We’ll send sign-up info soon.