Ali Katz logo

Holy Shizz…Am I Really Doing This? (Facing My Fear of Investing in Myself)

I’ve made a lot of big investments over the life of my career.

Each time, I was scared to death.

The first was when I was still a lawyer in a big law firm and while I was making a nice, steady, reliable paycheck, I NEVER spent any money on myself.

And, after taxes, insurance, mortgage payments, stuff for the baby, and my husband’s daily trips to Starbucks with the baby (he was a stay at home dad), there was nothing left over.

So how COULD I start investing in myself?

I didn’t think I could.

That changed when I came across my very first coach and realized that if I didn’t hire her and get help, I was going to be stuck in misery.

I had worked my buttinski off to get the job at the big law firm and yet there I was with all the “success” in the world and I wanted to die every day I had to leave my husband and baby to go into the office.

Fortunately, I came across a coach I knew could help me (how I came across her is a really good story for another day), but I was scared to make the investment.

Spend money on myself? Never.

But after some conversation with her, she helped me to see that if I didn’t make investments in myself (not just financial, but other investments too — more about that another day as well), I’d be stuck.

And if I did make investments in myself, they would pay back every time.

So I did it. I took a deep breath, swallowed hard and paid her more money than I thought I had for coaching. And it wasn’t even that much.

But back then, it felt like so much. (It was only $347/mo., but it felt like a million dollars because I was SURE I didn’t have the extra $347/mo.)

And it’s all relative …

Just a few years later in 2008, I invested $100,000 (yes, you read that right!) to participate in a coaching/mastermind program.

$100,000!?!  But I’m telling ya, it truly is all relative.

That $347/mo. investment felt as scary as the $100,000 investment.

My businesses were on track to make a couple million and anything less than $100,000 wouldn’t have been enough to stretch me beyond my comfort zone at that point.

And that’s exactly where I needed to be.


Outside my comfort zone.

Today, I am right back there again … about to make a huge investment that is scaring me to death. Stretching

But it’s definitely the right next thing. I’ll share the details of it with you tomorrow and how I know it’s the next right stretch for me.

To your eyes (and heart) wide open life,


PS — If you know that our packing course is for you, enrollment is now open. There’s space for 10 folks. If you read my last email and know that it’s time to move from hourly to packages with your services and to easily enroll people into working with you and reaching your Money Map Number, this is the course for you. Enroll now.