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Are You Driving Your Business with One Foot on the Brake?

If you’re:

  • Holding back in your business …
  • Hoarding your resources of time, energy, and money instead of investing them into your business …
  • Unwilling to invest into the support and coaching that you know you need for yourself and your business to thrive …
  • Looking for someone to come along and save you and make all the investments for you …

You’re delusional!

Don’t feel too bad about it though, I was there once myself.

The only thing is that I didn’t know it (and when people tried to tell me, I didn’t believe them.)

I thought my business was so great that someone was just going to come along and take it to the next level for me — build my network, get my online marketing dialed in, pull together a strong financial team, and handle all the customer support.

In my dream, all I would have to do was just sit back and be me, the Star of the show.

I was delusional.


You see, if you are truly the Star archetype and a creator, like me, you might think that you can just be the Star and let the business rise up around you.

It’s a fallacy.  To build a successful business model around your Star archetype (or any of the archetypes, really), you need to be willing to build the business and get it to the place where you can do what only you can do.

But no one is going to do that for you.

If you’re wanting help but you’re unwilling to pay for it, you’re stuck.

If you have income, credit, or savings that you’re not investing in your business or using for your living expenses (and minimizing your living expenses so you can invest more into your business) you are simply not all in.

This is a bold statement, but I can tell you from my own experience and from hearing it again and again from others, it’s the exact reason you’re not moving forward.

Maybe you are happy where you are and the idea of moving to the next level (and risking it all) is too scary. Okay, so be it.  At the very least, admit it.

But stop pretending you want to take things to the next level, if you don’t.

Here’s how this showed up for me … 

I had the opportunity to hire a COO to run my company back in 2009, but I decided against it because it felt like too much money to invest.

$10,000 a month.

At the time, I thought there was no way I could afford it. So instead I kept my cobbled together team of virtual assistants with me managing the bunch (something I am HORRIBLE at) and ultimately nearly killed the whole business.

I had the money.

Hell, I even had the credit, but I just didn’t want to invest it.

I was so scared of running out of money that I was unwilling to invest in the support I needed.

Here’s the paradox — it was this kind of thinking that drove me into bankruptcy.  My unwillingness to invest in the right things to support taking my business (and life) to the next level.

For me to finally get it, I had to hit rock bottom.

2012-11-21 22.17.44

I had to get to a place where I had nothing to lose to finally and truly be All IN my business.

I kept telling myself I was all in when I wasn’t. But once I had nothing else to lose, there was nowhere else to go.

You can save yourself the trouble of hitting rock bottom if you learn how to let go of your stingy mentality, stop holding back and fully commit.

  • You’re either 100% in or you’re 100% out. Once you make the decision to be completely in, all of your decisions come from that place of 100% commitment.
  • If you don’t have the resources to invest, create them. I couldn’t make the $10,000 monthly investment in hiring the COO, not because I couldn’t afford it but because I simply wasn’t all in. If you’ve made the commitment to be fully invested in your business and you still don’t have what you need, you’ve got to go out there and make something happen. When you make the dedication to create the resources you need, they will show up.
  • Get clear on what you need, and ask for it.  (Start here.) Once you are exceedingly clear about what you need, you will find it.  So make a list of exactly how you want to invest in the growth of your business. If money was not a barrier, what would you do? Who would you hire? How would you grow? What support would you love to have? From who? What type of people? Then, list out what you’d  be willing to give to attract all of that in.  And here’s a big shift: instead of looking to get as much as you possible can for as little as possible, look at how you can give as much as possible to create something even bigger.Being all in lets you see your business’ potential in a way that you weren’t able to before. It allows you to see the abundance of resources around you, because you’re not standing with one foot in the door and one foot out – you’re completely present.

Listen in on my conversation with Danielle, CEO of Eyes Wide Open Life, sparked by a strategy session we had with a gal who had inquired about receiving our support on growing her business.

All In Audio

Within the first five minutes of our dialogue, this gal who had taken the time to get us on the phone to tell us she wanted help building our her financial team, her internet marketing team and clarifying her business model, then, went on to say “I’m not willing to pay anything for it.”

Leave us a comment below telling us how you’re making your 100% commitment to being all in. Also, take a step towards commitment by taking advantage of our FREE gift to you… You’re very own Emergency Rescue Kit.