For more than a year, I had been looking for a solution.
How could the Eyes Wide Open Life business be run by someone other than me so I could focus on our lawyer training company, raising my kids and having a life?
Running two businesses had become simply untenable. I was losing my shit. I had spoken at Lisa Sasevich’s Speak to Sell event, sold 77 units of our product and the team I had hired to support me massively screwed it all up. (That’s a whole other story I’ll have to share with you some day so you don’t make the same mistakes we did.)
I felt as if I needed to micromanage everything. And all I wanted to do was run.
But the work was too important. New economy business models, enlightened and empowered legal, insurance, financial and tax foundations — who else would do it if I didn’t?
So (with a whole lot of crying, looping and support from Craig), I let it all go. I moved to the farm, stopped taking on private clients, and filed bankruptcy.
I needed a clean slate.
Time to figure out what I would do and who I would be if I didn’t have any financial pressure whatsoever.I had never been in a situation where I wasn’t making decisions from a place of “needing” money.
Who would I be if I didn’t need to make money? What would I do if I was truly financially liberated?
You can see the journey of that journey if you watch the season of the Whole Truth Show, that we recorded during that time.
During that time, I concluded that someone other than me had to be better at running the business of bringing this work into the world than I was.
So, I entered into an agreement with a good friend of mine, Rachel Rofe, to partner on Eyes Wide Open, with the intention that it would be the entity to keep bringing Money Map, LIFT and my coaching into the world.
She is a well known internet marketer and I thought for sure she could handle the back end of the business. She did too.
Except that it turned out she’s a Star Archetype like me. She didn’t want to be behind the scenes. She wanted to be out front.
So, we decided to split (in the very best way possible) and I was back to the drawing board.
I considered selling the assets, but it was really too dependent on me. And with my past experience with selling a business and seeing it run into the ground, that didn’t feel right.
Fast forward a few months and Danielle Seville came into my life.
I didn’t know it at the time, but I would eventually give her my business.
And that’s just what I did.
Danielle has been running Eyes Wide Open Life for the past several months, recently stepping into the role of CEO, but it was clear she wanted to own it. And the only thing keeping that from happening was that she didn’t have the money or credit to buy-in.
But over the past several months, she showed me I could trust her to represent the work in the best possible way.
So, I gave it to her.
Not without parameters. And a lengthy agreement process.
But, bottom line, Danielle now receives all profits from Eyes Wide Open Life (which sells Money Map, LIFT and my time via Eyes Wide Open Coaching and other programs), she pays me a consulting fee & a licensing fee and then gets to decide what to do with the rest.
We talked in depth about how we came to this agreement and why, how it fits in with the new economy, pay what you want models of value exchange, and why it works for both of us on our last Eyes Wide Open All Access Team training (every Tuesday we let our members watch our team trainings).
If you want in on those (and you really do), watch this space for when we open it again.
In the meantime, you might want to check out this info about one of the ONLY reasons I’ve had this much flexibility on what to do with my businesses and getting my Great Work out into the world … this new video series from Eben Pagan: https://eyeswideopenlife.com/alexis-recommends-eben.
We’ll be interviewing him on May 24, at 1pmPT, so save that date now. Eben is a GREAT teacher and this’ll be a rare opportunity to listen in on a conversation with me & him. If you want to get the invitation to that call, join our email list (and get a free gift too) and we’ll send it to you when we announce it.